If you have checked your website analytics recently, you may have noticed a UTM ChatGPT URL appearing in your traffic sources or page links.
It may look something like this:
?utm_source=chatgpt.com
Many business owners wonder what this means and whether it is something they need to fix. The good news is that a UTM ChatGPT URL is usually a positive sign that people are finding your website through new online channels.
What Is a UTM Tag?
A UTM tag is a tracking code added to the end of a website link. It helps website owners understand where visitors are coming from.
This tells your analytics system that the visitor clicked your website link through ChatGPT.
Why Is a UTM ChatGPT URL Showing?
As more people use ChatGPT and other AI tools to search for services, ask business questions, and request recommendations, websites may be suggested in responses.
When someone clicks your link, the system may add a UTM ChatGPT URL so your analytics can track the source.
Is This Good for My Business?
Yes. Seeing a UTM ChatGPT URL often means:
More Website Visibility
Your website content is being discovered online.
New Referral Traffic
Potential customers are clicking through to your website.
Helpful Content Is Working
Blogs, service pages, and updated websites are more likely to be recommended.
Do You Need to Remove It?
Usually no. A UTM ChatGPT URL does not harm your website or SEO. It is simply a tracking tag.
If you prefer cleaner links, a website developer can assist with redirects or URL settings.
How Perth Businesses Can Benefit
Now is a great time to improve your online presence by:
Updating your website regularly
Writing helpful blog content
Improving local SEO
Keeping service pages clear
Making contact details easy to find
Need help with a website build or refresh?
At TLB Admin Support, we help Perth small businesses with websites, admin support, and improving online visibility.
If you would like help with your website or analytics, contact us today.
When you hire strategically, a Virtual Assistant doesn’t just “help with admin.”
They:
Protect your time
Improve efficiency
Create structure
Strengthen your client experience
Increase your capacity to earn
The right support partner doesn’t just complete tasks — they look at your business holistically.
They ask:
Where are you losing time?
Where are processes breaking down?
What can be automated?
What should only you be doing?
That’s how delegation becomes leadership.
Over the years with TLB Admin Support, I’ve worked alongside business owners as a true extension of their team — helping them move from reactive to strategic.
From overwhelmed to organised.
From busy to profitable.
And the transformation isn’t just financial.
It’s mental clarity.
It’s confidence.
It’s having space to think again.
The Real Question
Instead of asking:
“Can I afford to outsource?”
Try asking:
“Can I afford not to?”
Because the real cost of doing it all yourself isn’t just time.
It’s missed opportunities.
Delayed growth.
Burnout.
And revenue left on the table.
You started your business to build something meaningful — not to drown in admin.
Ready to Reclaim Your Time and Grow Strategically?
If you’re feeling stretched, stuck, or simply ready to step into a more strategic version of your business, I’d love to help.
Let’s identify where you’re losing time and how we can turn that into growth.
📞 Book a 15-minute clarity call with TLB Admin Support and let’s map out your next level.
Because outsourcing isn’t about spending money.
It’s about making more of it — with less stress and more structure.
When I started TLB Admin Support back in 2014, I didn’t have a grand business plan, a branding strategy, or even an intention to become a full-time business owner. What I did have was a newborn daughter, a desire for flexibility, and a strong determination not to return to a full-time job that would keep me away from the early years of her life. What began as a simple decision to work on my own terms grew into a business that now, more than a decade later, has supported more than 50 clients across Australia.
Like many women stepping into the world of small business after becoming a mum, I started with one goal: to create a workable balance between motherhood and meaningful work. I wanted to be present—truly present—for my daughter’s milestones, appointments, school events, and everyday moments. At the same time, I wanted to maintain my skills, contribute financially, and build something of my own. What I didn’t realise then was just how much this decision would shape my life in the years to come.
Growing a Business From My Kitchen Table
In the early days, TLB Admin Support was run from my kitchen table with a laptop, a notepad, and a lot of determination. My first client (still working with him 10 years on) actually came from a website I built myself—proof that sometimes taking a chance and learning something new pays off in ways you don’t expect. My second client came through a simple Gumtree ad I posted.It wasn’t fancy or strategic, but it got me moving—and sometimes that’s all you need.
From there, word-of-mouth referrals and small business networks helped my client base grow. I offered the essentials: calendar management, inbox organisation, document creation, and general admin support—helping business owners regain time, structure, and clarity.
As demand increased, so did my skills. Over the years, I expanded into website creation, social media support, systems setup, and more specialised services for businesses wanting both ongoing admin support and help with the digital side of their operations. I’ve always taken pride in becoming the “go-to” person for clients who need someone reliable, organised, and able to pick things up quickly.
Working with more than 50 clients over the years has been incredibly rewarding. Every business is different, every challenge is unique, and every client has taught me something new. Some projects were short-term; others turned into long-term partnerships. Many clients have trusted me with the heart of their operation—their inboxes, their schedules, their websites—and that trust means everything.
A New Chapter: Welcoming My Son in 2020
When I had my son in 2020, the world was a very different place. We were living through a pandemic, schools were closing, routines were shifting, and everything felt uncertain. But one thing remained steady: my business gave me the flexibility to step back when needed and return when I was ready.
I was able to take some maternity leave, recharge, and enjoy those precious early months without the pressure of “going back to work” on someone else’s timeline. When I eased back into client work, I did it gradually, adjusting my workload around naps, feeding schedules, and the unpredictability that comes with a new baby.
That period reminded me why I created TLB Admin Support in the first place. Flexibility isn’t just a perk—it’s a lifeline for so many mums balancing family commitments with the desire to maintain a career.
The Reality Behind the Flexibility
People often assume that working for yourself means freedom, spare time, and stress-free days. And while there are incredible benefits—like attending school assemblies, sports carnivals, parent-teacher meetings, and after-school activities—the reality is that flexibility can come with its challenges.
Working for yourself means:
Early mornings when deadlines are looming
Late nights finishing client projects after the kids are asleep
Breaking your own structure when school schedules, sick days, or family life requires it
Constantly adapting, because no two days look the same
There are days when I feel completely on top of everything—client work is flowing, the house isn’t in chaos, the kids are happy, and I’m achieving my goals. Then there are days when I’m working from the car during after-school activities, answering emails at 5am, or catching up on tasks late at night.
But through it all, the flexibility is worth it. The ability to shape my work around my family—not the other way around—is something I wouldn’t trade for anything.
Why I Love What I Do
Running TLB Admin Support has given me far more than a career. It has given me connection, confidence, and purpose. I love being the person who helps business owners grow by taking tasks off their plate. I love creating systems that make their lives easier. I love seeing a client’s excitement when a new website goes live or when their overwhelm turns into clarity.
But more than anything, I love that this business allows me to be both a present mum and a dedicated professional. I get to show my kids what it looks like to work hard, build something from scratch, and stay committed to your goals—even when it means sacrificing a bit of sleep here and there.
Looking Ahead
As my kids grow, so does TLB Admin Support. I’m continually refining my services, learning new skills, and finding smarter ways to support small business owners. The business has evolved right alongside my family, and that’s something I’m incredibly proud of.
Also last year, I teamed up with Carolyn and Carmel to create the WA VA Hub, something I’m incredibly proud of. Together, we created a space for virtual assistants across Western Australia to connect, learn, support one another, and grow stronger businesses. It has been incredibly rewarding to build a supportive community alongside two amazing women.
Whether you’re a business owner needing support, a fellow mum considering starting your own venture, or someone simply curious about the juggle between work and family, I hope my story shows that it is possible. It isn’t always easy, but it is absolutely worth it.
And if you ever need admin support, digital help, or someone in your corner cheering you on while taking care of the behind-the-scenes work—I’d love to chat.
As a small business owner, your website is often the first impression potential clients have of your brand. It’s your digital shopfront, portfolio, and point of contact — all in one. But keeping your site running smoothly and professionally takes time, consistency, and technical know-how.
At TLB Admin Support, we take the stress out of managing your website, so you can stay focused on running your business.
What We Offer
Our website support services are customised to suit your needs, with tasks like:
Software and system updates
Website backups & restoration
Security monitoring & spam protection
Uploading blogs and updating content
Page edits and formatting
Site performance checks and troubleshooting
Adding new features like contact forms, image galleries, or announcement banners
You don’t need to be tech-savvy — just tell us what you need, and we’ll handle it.
We Keep Your Website Running — So You Don’t Have To
Your website is too important to leave unattended. At TLB Admin Support, we’re here to keep things running smoothly behind the scenes, giving you more time to focus on your clients and your business.
Need a hand with your website? Let’s chat about how we can support your goals — without the overwhelm.
Are you an accidental entrepreneur? You know, the kind who stumbled into building a business, driven by passion and a whole lot of “figuring it out as you go”? You’re brilliant at what you do, but suddenly you’re drowning in everything else. The emails, the scheduling, the social media… it’s a never-ending to-do list that’s stealing your joy and keeping you from focusing on your core genius.
And let’s be honest, that little voice in your head – the one whispering, “You should be able to do it all yourself” – isn’t helping, is it? That’s imposter syndrome talking. It’s a common companion for accidental entrepreneurs, and it’s especially loud when it comes to delegation.
You might be thinking:
“No one can do it as well as I can.”
“It’s just easier to do it myself.”
“I can’t afford to hire help.”
“What if they mess things up?”
We get it. We’ve been there. The fear is real. But clinging to control is actually hurting your business and your well-being. You’re burning out, missing opportunities, and ultimately, limiting your potential.
It’s Time to Break Free: The Power of Strategic Delegation
Delegation isn’t about shirking responsibility; it’s about strategically leveraging your time and energy. It’s about recognizing that your highest value lies in the activities that directly contribute to your business’s growth and success.
Imagine this:
More Time: Free up hours each week to focus on networking, like developing new products, connecting with clients, or simply taking a well-deserved break.
Reduced Stress: Say goodbye to the overwhelm and hello to a calmer, more focused you. Imagine waking up excited to work on your business, not just in it.
Increased Productivity: A skilled VA can handle tasks efficiently and effectively, often bringing expertise you don’t possess. Think of it as adding a superpower to your team.
Business Growth: By freeing up your time and energy, you can finally dedicate yourself to the strategies and initiatives that will propel your business forward.
As a business owner you will need to
Identify Your Time-Sucking Tasks: Learn how to pinpoint the activities that are draining your energy and preventing you from reaching your full potential.
Conquer Imposter Syndrome: Develop strategies to silence that inner critic and embrace the power of delegation. Reframe your thinking and build confidence in your ability to lead a team, even if it’s just a team of one (plus your VA!).
Find the Right VA: Discover where to find qualified virtual assistants who align with your needs and values.
Effective Onboarding and Communication: Learn how to set clear expectations, provide constructive feedback, and build a strong working relationship with your VA.
Systems and Tools for Seamless Delegation: Explore the best tools and technologies for managing tasks, tracking progress, and ensuring smooth collaboration.
Budgeting for VA Support: Understand the different pricing models and learn how to create a budget that works for your business. We’ll show you how to calculate the ROI of VA support and demonstrate its long-term value.
Scaling Your Support: Learn how to gradually increase your delegation efforts as your business grows, ensuring you always have the right level of support.
We understand the unique challenges faced by accidental entrepreneurs. We’re not just offering generic advice; we’re providing a tailored solution that addresses your specific concerns and helps you overcome the obstacles that are holding you back.
Stop Doing It All. Start Growing Your Business.
Imagine a life where you’re not constantly overwhelmed, where you have time to focus on your passions, and where your business is thriving. That’s the power of strategic delegation.
Ready to take control of your time and unlock your full potential?
