I believe LinkedIn and Facebook are the two platforms every Small Business owner should be utilizing.
You may not get any leads or sales from LinkedIn and the same can be said for Facebook however you are building both your personal and business brand. While some may find LinkedIn to be their primary source for leads others may find that Facebook is for them.
I regularly share to LinkedIn and it’s usually when I’m doing all my posts for Facebook. I try to stick with a theme like #TipTuesday and #ThrowbackThursday, well this Tuesday just passed I shared a tip on LinkedIn and I’m shocked at the engagement that I got for such a simple post. This was the post.
It started by one of my connections liking and commenting on the post, then 2 more connections and then the rest are connections of theirs that have liked, commented or viewed the post. So from Tuesday I’ve received 13 likes and 7 comments and nearly 1000 views. This is just from sharing regular valuable content that people resonate with.
If you’re not familiar with LinkedIn you get updates weekly that tell you how many people have viewed your profile. This week I’m up to 36 views of mine. That means that there are 36 potential leads that I have obviously caught their attention enough that they viewed my profile to find out more about what I do.
As any business owner who wants to succeed you need to find what works and jump on board. Both Facebook and LinkedIn are great platforms that you should be using but Facebook I feel is more relaxed has more of a causal vibe to it as opposed to LinkedIn which I call the ‘Professional Facebook’.
So have you got a LinkedIn profile?
LinkedIn is considered by many the ‘professional Facebook’. With over 500 million users it is definitely one of the platforms you should be utilizing for your business. If you are looking at making connections and building your network then this is the platform for it, unlike Facebook where if you want to build a rapport with someone you would have to friend them as your personal profile.
LinkedIn is kind of like an online resume but don’t get confused and display your profile like one. You need to make sure you are speaking to your audience.
TIP – When completing your profile make sure to use keywords in your heading this will enable you to be found easier by people looking for a service.
You may be thinking ‘so how do I build my connections?’ Networking and LinkedIn go hand in hand. A good way to build your network is by attending networking events and building relationships with other business owners, if you exchange business cards make sure to connect with them on LinkedIn. However when you send a connection request make sure to personalize a note rather than the standard ‘I want to add you to my network’.
The next step is sharing valuable content on your profile. It’s no good adding someone as a connection and them forgetting about you because you have no activity on your profile. From my personal experience sharing up to 5 times a week Monday to Friday between 8am and 6pm work however the best days are Tuesday & Thursday at 1pm, this is the time that I usually share blog posts that I’ve written.
When someone likes or comments on your post, your post then becomes visible to everyone in their network so make sure to share valuable content that you want others seeing. LinkedIn now uses a messaging system similar to messenger on Facebook which makes it easier for you to stay in contact and just shoot off a quick message so you can check in and stay in contact with your connections.
There are so many parts to LinkedIn too many to cover but hopefully this has given you enough insight to join LinkedIn and use another platform to leverage your business.
It can be hard to work out how often you need to be posting to your social media accounts. It really comes down to making sure your brand is getting out there and that won’t happen if you don’t post frequently. That doesn’t mean flood your accounts with content but schedule a few posts here and there so you are not forgotten.
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