MailChimp – Are you using it in your business?
Are you using Email Marketing as a part of your strategy?
There are so many different programs and apps out there it can be difficult to know what you need when you first start your business. Perhaps you are reviewing your strategy and you’re at the stage where you know you need to focus on your marketing so you can gain better exposure for your business and generate some leads.
From e-commerce shops to big online retailers MailChimp is used worldwide by approximately 15 million people.
MailChimp helps you automate your emails to your subscribers, from re-engaging with your customers, allowing you to connect to your store and so much more.
This is just an overview of some of the features of MailChimp.
- Create Email & Facebook Ad Campaigns based on your audience when you connect to your store.
- With an easy to navigate interface MailChimp works off the drag and drop concept, however you can personalize a template if you have a knowledge of coding.
- MailChimp offers some basic pre-built templates for you to use.
- You can set up automations for different stages of the buying process.
- View your businesses analytics. MailChimp allows you to view sales, website activity with revenue reports allowing you to optimize your campaigns.
- Download the app for your smartphone so you can view your results from anywhere.
- Hundreds of integrations with popular programs you may already use.
- Basic features are free to sign up.
One of the more popular ways that business owners use MailChimp is to gain subscribers. This can be done a couple of ways by either integrating a sign up form to your website so you can send out promotional or informative newsletters or perhaps you have an online shop you can have MailChimp send automated emails when someone makes a purchase. There are so many ways it can be used.
An example of a popular integration is Facebook. With 15 million active Facebook users this is also a great avenue to add to your list of subscribers by adding the sign up form to your Facebook Business page.
I hope this has given you a better understanding of MailChimp and for those business newbies don’t forget to add MailChimp as a part of your marketing strategy. If you would like more information about MailChimp you can visit their website here, alternatively feel free to contact us for that extra special template.
Facebook Lists & Adding Your Contacts To Your Personal Page
Facebook lists are a great way to connect with your contacts on a more personal level. The way I see it your Facebook business page is a great way of sharing useful content and updates on your business and then you have your personal Facebook page.
By posting informative useful content regularly to your account your connections are regularly thinking about you.
Your Business Facebook page is a great way to highlight your business news, sharing useful content like blogs and handy tips and tricks. It’s also a fantastic way to add a bit of personality and show your followers what you’re about. This could be in the form of motivational quotes, funny memes, videos and the list goes on.
For those that want to build and strengthen their relationships with acquaintances whether they have met the person at a networking event or they are a client. Another way to do this is by adding them as friends on your personal Facebook page. You’re probably thinking I don’t want them to see all my family and baby photo’s, well there’s a way around that.
Here’s how
- Find the person you want to add and send a friend request
- Once that request is sent and accepted go to your personal page and find that contact in your friends list.
- Once you’ve found them then hover over the grey box that says ‘friends’ beside their profile picture.
- A dropdown list will appear where you can choose a list to add them to.
Tip: have a list named acquaintances & restricted
Acquaintance List – People who you might want to share less with
Restricted List – Friends who can only see posts and profile info you make public
This way when you want to post using your personal profile page you can choose who to share with whether it’s just your acquaintances, your friends or to the public.
When you want to view the news feed for your acquaintances or any other list then you can do this by going to your main timeline page where you can see your news feed.
Go to ‘Explore’ on the left hand side and then click on ‘Friends List’, this will display all your lists and from here you can click on the list to view that particular news feed.
I hope this has given you a few tips and an a better way to manage your contacts/friends on Facebook.
Google Hangouts – How You Can Utilize It In Your Business
I’m just going to first start by saying I’m a Google lover. I use almost every product of theirs from Google Sheets, Docs, Calendar, Drive, Mail, Google+, Google My Business, anyway you get my point.
Have you heard of Google Hangouts? No?
This is such a valuable tool for not only businesses but for everyone. Below are some of the more useful things you can do with Hangouts, all you need is a Gmail account.
Useful Features
- Have video calls with up to 9 other people
- You can message people like you would on any other platform like Skype
- Gives you an easy way to share photos, videos, location and also add some personality to your messages by using emoji’s and stickers.
Here’s a quick overview of what Google Hangouts looks like.
More information can be found here.
Google Hangouts just provides you with another free alternative for video conferencing and keeping in contact with your friends, family and clients. I hope you find it as useful and easy to use as I do.
