There are so many aspects to consider when starting your business. You’ve got your business plan, then process of creating your business from scratch, your strategy, and then you’ve got your marketing strategy too, but are you including social media as a part of that strategy?
With research from Statista.com estimating that by 2018 there will be approximately 2.67 billion active social media users worldwide you’d be nuts not to incorporate social media into your advertising and marketing.
If you are using social media but only utilizing 1-2 platforms you are limiting your exposure and you need to analyse and work out which platform is going to work best for you and your business, and no that doesn’t mean signing up for multiple social media platforms and then leaving half of them with no activity, as this can be detrimental to your business.
With Instagram having 600 million active users this is the perfect platform for a product based business to showcase their products however if you are a service based business you can find it difficult to incorporate this in your strategy. However you may find that LinkedIn would be the better option for you as you are able to target a group of likeminded people in a more professional setting.
Social Media Marketing is not just pushing out content to your fans and followers it’s about adding personality to your profile and brand and keeping them engaged and giving them something valuable without flooding them with too much information, depending on the platform. Giving them useful tips by running #tiptuesday or adding quotes and blogs you’ve written so your followers get an idea about you too.
I’ve been asked the question many times, what is the best time to post? Unfortunately there is no easy answer. You can go by the information on the internet and other blog posts but in the end it actually comes down to your own analytics, and what your fans and followers are doing as each business will have a different outcome and set of results.
Using programs such as Google Analytics, Statcounter, Hootsuite, Facebook and Twitter insights this will give you a starting point and a better understanding of your audience and allowing you to adopt the appropriate social marketing strategy for your business.
If you would like more information or handy tips and tricks relating to your social media marketing you can follow me on Facebook, Twitter, LinkedIn and Google+. Or if this is an avenue that you would like to explore further or you are new to social media and don’t know where to start, you can contact me at tammy@tlbadminsupport.com.au.