Facebook has 15 million users in Australia alone, so the chances of your content and posts being seen on Facebook are definately higher than the others. My question to you is ‘Do you know when your fans are online?’
With so many changes to Facebook have you explored all the insights features? If not then you’re missing out and possibly not posting at the appropriate times. This is how you can get an advantage and understanding on when you should be posting on Facebook for optimal reach.
Go to your Facebook page
Click on Settings
Go to Insights
Click on posts
You will then see a graph like this which will give you the days of the week Sunday through to Saturday. This shows you the past week and the optimal times during the week that your fans were online.
Hovering over a day for instance Sunday you can see the line appear on the graph showing you the trend for Sunday and when your fans were online, it does appear in your local time zone.
Below is a snapshot of Wednesday and you can see the line graph does change.
It can definitely get confusing and frustrating not knowing when you should be posting online however hopefully this will give you a better understanding on when you should be posting to Facebook so you can reach your audience.