Customer service is a vital part of successfully running your business, because without those customers hiring your services where would your business be.
Are your customers getting the same experience with you that they would elsewhere, or do you make your customers feel special? Because isn’t that what everyone wants. Even the little things can help boost customer engagement levels, and help build a successful relationship.
Personalise their experience. Send out emails or make phone calls on special occasions such as birthdays, holidays or events let them know you are thinking of them and they are not just another number.
Deliver quick efficient support when tending to your customers enquiries. If you don’t have an answer to their enquiry that very moment make sure to advise them that you will get back to them and provide a day and time. If you still don’t have an answer for them send a follow up email advising that you are still looking into the matter. You need to assure that the customer doesn’t feel forgotten.
If you’re a really busy business owner like most of us are, why not have back up support in place? Nominate an employee or engage someone that can tend to your customers enquiries and issues if you are unable to. Try to limit this to 1-2 people giving your customer more of a unique experience. As they say “too many cooks spoil the broth”. By ensuring you have a limited amount of people dealing with your customers if they are unable to reach you they will get someone who knows about their account.